Once you have your goal, consider what it would take to convince you—or someone in your target market—to take that action. And, keep write ad copy questions to a minimum because you may not have enough room to develop a compelling story.
Visit a landing page?
At Page Zero Media, Mona focuses on paid search strategy and conversion improvement. Take a look at this example for a custom T-shirt printing service: In ad copy we obviously cannot list a string of questions as the method suggests. But we can use the underlying concepts to bring the reader in.
You will lose weight in the privacy of your own home. Have you been using short copy effectively? This technique can also be an effective way of giving your ads extra pulling power. However, what could have been an additional opportunity to convince me to click on this ad has actually become a deterrent to me as a prospective customer.
Put in other words, the intended audience must be engaged immediately or your ad will become just another ad. The ad above, for a divorce and personal injury lawyer, expertly capitalizes on this sense of entitlement. However, Liberty Mutual has done a pretty good job of making this ad compelling.
But most copywriters get the entire process wrong. And your daily life becomes the classroom. Consider who is most likely to buy your product or service and talk directly to them. And, why would they want that?
A DVD… So what? Financial Planning Services Long-term growth with a margin of safety. Speaking of which… 4. However you choose to do it, keep the end goal of your user in mind when writing your ad copy.
Well, that depends on your target market. Consider the Buy Cycle With many products and services there are several buying stages. Of course, sometimes, taking a more direct approach can be the best way to go, as this ad for a law firm specializing in DUI cases demonstrates with this ad: I hope you will join me!
The second highlights a very tempting proposition to prospects, namely that they could get a check that day for their old car. What is their biggest problem?
Be very clear on what your goal is Before you start writing, determine the goal or action you want your reader to take. The two ads above for car insurance quotes in Rhode Island where I happen to be as I write this both feature plenty of actual numbers not only in the headline, but in the body copy as well.
This helps reduce any risk, makes your target customer more comfortable trying your product or service, and increases conversions. In her career, she has significantly improved campaign performance for large brands such as Capital One, CareerBuilder.
Starting with the Situation sentence: Sign up for a newsletter?
For those of you unfamiliar with the SPIN cycle. But this is easier said than done. For the sake of comparison, it may also be worth trying ads without prices.
Even the messaging is solid — after all, learning to fly can be a daunting enough proposition as it is, and this headline takes one of the potential apprehensions of the prospect and preemptively overcomes them by making the very first step in the process plain and simple — find a school.
However, this can also raise more questions than it answers.Copywriter Interview Questions "When you interview with an ad agency or other business for a copywriting position, the interviewer will ask questions that will determine whether you have the writing skills and advertising knowledge to write material that will help the the agency's clients sell their products.
How to Write PPC Ad Copy, Take The Knock-Knock Test Copywriter Ben Settle likes to tell copywriters to practice what he calls “the knock-knock test.” He says the idea was created by an ad agency long ago (but he doesn’t remember which one).
Having quality ad copy will improve the number of clicks against the number of times times the ads appear. And the better this click-through rate (CTR), the higher your quality score. And the higher your quality score, the lower you need to bid to reach a higher ad.
Home > Best of Larry Chase's Top 10 Internet Marketing Tips. 10 PPC Ad Copy Tips You can't fake PPC copy tips. Mona Elesseily is the Director of Marketing Strategy for Page Zero Media, one of the top consultancies in paid search marketing.
Digital marketing and PPC move incredibly quickly. However, for all the technological innovations and new features we see on a regular basis, there’s one element that remains crucially important regardless of changes in the platforms, tools, and technology – writing ad copy.
Just like choosing images for your ads, writing ad copy is both art and killarney10mile.com’s why we created the the Ad Copy Cheat Sheet. (Click image below open). Save it, print it, share it with your team.
These writing tips are intended to take some of the guesswork out of writing copy for your business’s ads.Download