Coca cola internationalization motives 3 different perspectives

Typically, companies need manufacturing plant in various low labour cost countries, global branding and advertising, sales teams in every major country, expensive patent and intellectual property registration in many countries, etc. The Chinese company then avoids the expense of building a brand.

Importantly, competitive advantage is determined separately for each country. Moreover, the modernists believe that the presence of an appropriate organizational structure is essential to increase the productivity of the workers.


Ravi Raman opined that ontology is concerned with identifying the truth of a situation based on the actual existence of the fact and epistemology is concerned with the methods used to figure out the truth. We looked hard at our operating structure and identified areas where we could be faster, smarter and more efficient.

For example, the luxury goods company Gucchi sells essentially the same products in every country. Myers, Hulks and Wiggins added that this perspective believes in providing equal rights to all employees within the organization.

Other costs imposed by national governments to protect their home industries — like special taxes or restrictions on share holdings. The Company employs around 31, people from all kinds of cultural diversities in order to maintain organizational diversity within the work culture and to generate high employment opportunity Barkay, Hence, these are some of the repetitive activities engaged in by the employees of Coke.

For other models like the Lexus, Toyota still exports directly from its major production plant in Japan. This is called a global strategy. Emergence of new markets: The labor policy of Coca Cola in showed a situation of unrest in the organizational structure. Participation and empowerment in organizations.

Hence by decentralizing the organizational structure and commencing the responsibility of the separate locations on the location head has helped Coca Cola to indentify the unique target market like diet coke for US customers.

In developing markets, we struck a balance between volume and pricing. We also expanded to nationwide the U. The overall activity of the company is divided primarily into production, marketing and human resource segments.

However, Coca Cola has switched over to the adoption of theory Y technique in case of managing the employees in the marketing division. Even if companies have a global strategy, this takes years to develop and requires substantial resources. The capitalism refers to the fact that the organizations should make competitive productions and private ownership is encouraged.

The owning of a supplier will enable Coca Cola to reduce the supplier costs and increase the make the business profitable. This shows the adoption of post modernism perspective by the company. At the same time, we invested across our expansive beverage portfolio.

Moreover, the post modernists have criticized Coca-Cola for the lack of its environmental sustainable activities.'Global Strategy' is a shortened term that covers three areas: global, multinational and international strategies.

It needs many millions of US$ and substantial management time and expertise. For example, Coca Cola took many years to develop its current position in the world soft drinks market.

From the perspective of international. Coca-Cola Company is now the largest distributor, manufacturer, marketer of non-alcoholic beverage concentrates and syrup which operate in around countries (coca-cola, ).

If its international venture is successful then the brand name and the brand value increases for the company. The Marketing Review,3, Demetris Vrontis1 and Iain Sharp2 Manchester Metropolitan University Business School and Legal and General The Strategic Positioning of Coca-Cola in their Global Marketing Operation Examines how Coca-Cola has strategically positioned it self within the world’s soft.

What is global strategy? And why is it important?

Consumer Preference Coca Cola versus Pepsi-Cola ©© Global Journals Inc. (Global Journals Inc. (UUS)S) after few minutes questionnaires were collected. Global Journal of Management 8 Y ear The Pie Chart shows that we have collected data from % males & % females.

International Trade & Academic Research Conference (ITARC), 7– 8th November, The Business & Management Review, Vol.3 Number 1, November COCA-COLA: International Business Strategy for Globalization. The Coca‑Cola Company has always been a creator of refreshing beverage brands.

Today, our expansive portfolio includes more than brands, including sparkling beverages, juices and juice drinks, coffee, tea, sports drinks, water, value‑added dairy, energy and enhanced hydration drinks.

Coca cola internationalization motives 3 different perspectives
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