Case study marketing research

As a premium automobile retailer with multiple locations, our client has a very strong customer service culture. New Product Concept Testing Summary: A client company an international manufacturer had experienced unprecedented volatility in the price of a primary raw-material input used to produce several of its products.

Decision Analyst combined survey research, competitive analyses, and geographic analyses and modeling to forecast sales of new stores in smaller markets.

A multinational automotive manufacturer OEM with no previous experience in the U. Decision Analyst conducted a MaxDiff analysis on the proposed message statements to determine which messages consumers preferred.

The client company used forecasted raw material prices to better control costs of Case study marketing research and to increase profitability.

Automated reporting technology was used to efficiently and accurately create the reports for the multiple markets, taking into consideration the local competitors for each unit. Insights from the focus groups improved the toy, its marketing, and the show, and the client even gained merchandising opportunities.

Qualified respondents were asked to rate and rank an extensive list of ingredients, while assigning them into the different categories of personal-care products to which they were best suited.

Practical Case Studies, Research and Training for Marketers

A salty snack manufacturer worked with a subcontractor to develop a completely new salty snack product. The detailed monthly report and full analysis with recommendations helped the client gauge its success and pinpoint the most effective messages and promotions.

Prepaid Services Industry Methods: However, this new package design still needed some fine-tuning.

Case Study Research Design

During an online survey, respondents were taken through two shopping exercises and made purchase decisions based on the available toys. A major multinational cosmetics manufacturer sought a celebrity spokesperson to use across global markets.

Health and Beauty Aids—Cosmetics Methods: A major retailer needed a way to better understand the experiences of their customers in a timely and cost-efficient manner. The company wanted to determine the best product name and to identify a compelling positioning statement to use in marketing the product.

Forecasting consumer demand for several alternative-fuel technologies within five segments. An industry-leading company specializing in auto loans wanted to develop a targeted advertising campaign. Retail Automotive Fuel Products Methods: A pilot version of the product had already been successfully launched in the French market the previous year, and preliminary results were promising.Case Study: See the before and after of an entrepreneur’s successful website redesign Learn the reason behind the changes and discover the transformative impact from using a rigorous process to get there.

See how research, data, and strategy can help you better meet the needs of your clients with Market Strategies' market research case studies. Market Strategies International.

To find out more about a specific case study, or to learn how our This case study reveals how one client utilized our products to increase marketing effectiveness. The case study research design have evolved over the past few years as a useful tool for investigating trends and specific situations in many scientific disciplines.

This article is. This case study will consider how market research has strengthened Starbucks entry into the Chinese markets.

Starbucks International Business Strategy Starbucks entry into emerging and developed markets is informed by market research. Aug 28,  · Reader Approved How to Do a Case Study. Three Methods: Planning an Academic Case Study Conducting Academic Case Study Research Writing a Marketing Case Study Community Q&A Many fields require their own form of case study, but they are most widely used in academic and business contexts%(26).

Case Studies in Marketing Research & Product Management - ICMR Case Book Collection, Marketing Research, Marketing Research at P & G, Wal-Mart in Japan, Advanced Micro Devices - Life Beyond Intel, BMW's Innovation Strategies, Kishore Biyani, Pioneering a Retailing Revolution in India, LG, Direct Selling Microwave Ovens, BBC.

Case study marketing research
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